Packaging, Art direction
Fernhill
Packaging that feels as considered as the formulas inside
Services
Packaging system, labels, art direction
Timeline
8 weeks
Plan
Pro subscription
Year
2026
Overview
A complete packaging system for a small-batch skincare brand moving into retail, from bottles and boxes to shelf talkers.
The brief
Fernhill’s formulas were ready for retail, but their packaging was still built for a market stall. They needed something that would stand out on a crowded shelf without shouting.
Our approach
We leaned into texture and restraint: frosted glass, uncoated stocks and a quiet typographic system. Each product gets its own tint while sharing one structure, so the range reads as a family.
Designed for production
Every dieline, finish and colour was checked with the printer early, which kept the timeline tight and avoided costly reprints.
The result
A range that feels premium in hand and photographs beautifully, with templates the team can reuse for every new product.
