Brand identity, Website
Nordlys
A quiet, northern identity for a modern lighting brand
Services
Logo, visual system, guidelines, Framer website
Timeline
6 weeks
Plan
Pro subscription
Year
2026
Overview
Nordlys had beautiful lamps and a patchwork brand. We built a restrained identity system and a Framer website that lets the products do the talking.
The brief
Nordlys had grown from a one-person workshop into a studio shipping across Europe, but its brand hadn’t kept up. Every touchpoint looked slightly different, and the website buried the products under copy.
Our approach
We started with the light itself: soft gradients, long shadows and generous white space. The wordmark is drawn from the curve of their signature pendant, paired with a calm grotesk for everything else.
System first
Rather than a single logo, we delivered a small kit of parts (type scale, colour tokens, photography rules and layout grids) so the team can produce new material without starting from scratch.
The result
A Framer site the team edits themselves, a guidelines document they actually use, and a brand that finally feels as considered as the lamps.
